Ambassador Johnson visited New Covent Garden Market in London to celebrate International Sweet Potato Week (April 4 – 18 2019), an annual promotion conducted by the American Sweet Potato Marketing Institute to promote U.S. sweet potatoes through point of sale activities, flyer promotions, social media and communication campaigns.
The United Kingdom is the largest export market for U.S. sweet potatoes accounting for 35 percent ($66 million) of all U.S. sweet potato exports.
